Tomorrow's Answers Today

 

AkzoNobel has been changing. We have a new strategy. We’ve bought and sold companies. And our unified organization has a clear direction for the future. Now, everything we do has been brought together under a single, inspiring AkzoNobel brand.

This new brand is an evolution from where we were. It presents AkzoNobel as a single, coherent, global brand, distinctive and strong of purpose. We have moved from one era - that of being a diversified conglomerate - to the era we are just beginning: as a focused coatings and chemicals company.

This change will enable us to build on our achievements and become the undisputed leader in our industries.

Tomorrow’s Answers Today™

Often people achieve only incremental progress, because their view of tomorrow is determined by what they see today.

At AkzoNobel, we believe the future belongs to those smart enough to challenge it. We believe that real progress belongs to those who not only think with courage, but also have the courage to deliver on the thought. Tomorrow’s answers, delivered today.

What drives us is knowing that what is good for our customers today is not necessarily good enough for them tomorrow. What excites us is asking the unasked question. What inspires us is seeing the opportunity others cannot. What unites us is the intelligence to deliver where others have not.

This benefits our customers because we sustain their future competitiveness and meet the consumers’ unspoken needs. Through our values, we believe in:

• Focusing on our customers’ future first
• Embracing entrepreneurial thinking
• Developing the talents of our people
• The courage and curiosity to question
• Integrity and responsibility in our actions

Tomorrow’s Answers Today underpins every aspect of our brand and defines what we work for and believe in. It is a philosophy, commitment and a promise.