Sales and Marketing

Our Businesses’ sales and marketing representatives are the frontrunners in living our first value “Focusing on our Customers’future first” by example. An intensive dialogue between our sales and marketing people and our customers has always been a characteristic within AkzoNobel.

In the past few years discussions have focused more and more on eco-efficiency: how can we add value to the chain while lowering its ecological footprint and reducing its hazards, to the benefit of both partners. It’s a 2 way communication: we listen carefully to the needs and idea’s of the customer while at the other hand we share our knowledge of our products and the customers’ processes by making eco-efficiency proposals.

Under the umbrella of our Corporate Program “Creating Value from Eco-premium solutions”, each Business rolls out its own eco-efficiency business cases together with its customers.

Find out more about business cases from our three Business Area’s by following the links below:

Decorative Paints:

  • No compromise: creating an environmentally sustainable paint product for the professional market.
  • Pure and simple: launching VOC-free and odorless indoor paints in the US and Canada
  • Clearing the air: huge success for a formaldehyde absorbing indoor paint in the Chinese market

Performance Coatings

  • Fertile ground: developing a wood adhesive from non-toxic, renewable resources
  • Let us spray: energy efficient two-in-one baking of powder coatings for automotive OEM
  • Prevention and cure: increasing productivity and lowering VOC emissions with a new high-performance anti-corrosion coating
  • Trigger Happy: an innovative and energy-saving combination of a UV LED spraygun and a UV clearcoat for car repair shops.
  • A thirst for innovation: launching an ultra-flexible lacquer for lightweight and fully recyclable steel cans

Specialty Chemicals

  • Clean and green: a readily biodegradable and renewable-raw-material-based chelating agent for the detergent industry
  • A need for speed: increasing productivity and reducing raw material and energy costs in the paper industry by innovative retention technology
  • Easy rider: saving fuel and improving working conditions in the paving business by a new asphalt additive
  • Going solar: providing ultra-pure key chemicals for a new breed for solar cell

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